Ranger Station – Assistant Store Manager - New York, NY

In-Person | New York, NY – The West Village

At Ranger Station, we create premium fragrances and candles inspired by the great outdoors. From our Nashville Fragrance House to our new flagship in New York, we believe life was meant to be an adventure—and scent makes it an experience.

As an Assistant Store Manager, you’ll play a pivotal role in shaping that experience. You’ll be responsible not only for guiding guests through their fragrance journey, but also for helping lead the team, driving sales, and executing in-store events that bring the Ranger Station brand to life. This role requires a balance of leadership, operational excellence, and a passion for delivering unforgettable guest experiences.

Key Responsibilities

Sales & Business Performance

• Partner with the Store Manager to achieve and exceed sales goals, both individual and storewide.
   
• Lead by example on the floor, engaging with guests and actively selling.
   
• Leverage product knowledge, storytelling, and team coaching to maximize conversion and average transaction value.
   
• Monitor and analyze store performance metrics to identify opportunities and implement improvements.
   

Events & Brand Experience

• Lead our Street Team to influence traffic and retention of guests into our storefront
   
• Support in planning and executing in-store events such as fragrance launches, Happy Hour activations, and community gatherings.
   
• Ensure events are properly staffed, set up, and executed seamlessly, with an emphasis on creating memorable brand experiences.
   
• Partner with HQ to develop event feedback, share insights, and bring creative ideas forward.
   

People Leadership

• Help recruit, train, and mentor a team of passionate Fragrance Guides.
   
• Lead shifts independently, ensuring floor coverage, operational excellence, and brand standards.
   
• Provide ongoing coaching, recognition, and accountability to drive team engagement and performance.
   
• Support scheduling and payroll management to balance labor efficiency with sales and guest experience.
   

Operations & Standards

• Oversee daily store functions including opening/closing, inventory management, and merchandising.
   
• Maintain a clean, organized, and visually appealing storefront at all times.
   
• Ensure compliance with brand policies, procedures, and safety standards.
   

Requirements

• 2+ years of retail leadership experience (preferably in specialty, fragrance, or experiential retail).
   
• Strong track record of meeting or exceeding sales targets.
   
• Excellent communication and interpersonal skills, with the ability to inspire and lead a team.
   
• Passion for fragrance, candles, and delivering an elevated guest experience.
   
• Highly organized and detail-oriented with the ability to multitask in a fast-paced environment.
   
• Flexible schedule, including evenings, weekends, holidays, and events.
   

Benefits

• Competitive pay + performance-based incentives.
   
• Employee discounts on Ranger Station products.
   
• Opportunities for growth within a fast-scaling brand.
   
• Ongoing training, mentorship, and development.
   
• The chance to be part of a creative, adventurous, and driven team.